In the few short months that I’ve been blogging, one thing has become abundantly clear to me – bloggers must use Twitter. I was terribly reluctant to start a Twitter account, and now I can’t imagine blogging without one.
First of all, Twitter drives traffic to your blog. I have 400% more page views since opening my Twitter account. This isn’t a fluke. According to Technorati’s 2010 State of the Blogosphere, 88% of pro-bloggers are using Twitter to promote their sites and market their businesses. Their survey found that Twitter takes the cake when it comes to driving traffic to blogs. Here’s how other tactics compare:
Rebecca Blood hit the nail on the head in Weblog Ethics when she wrote, “The weblog’s greatest strength — its uncensored, unmediated, uncontrolled voice — is also its greatest weakness.” This is perhaps the most balanced and insightful perspective I’ve read on the subject of blogging thus far.
Many argue that blogging is a monumental platform for free speech and has greatly expanded the marketplace of ideas; others denounce blogs for a lack of credibility and trustworthiness. Both of these points have merit, but I tend to err on the side of the latter, especially when bloggers start calling themselves journalists.
In the third chapter his book, Here Comes Everybody, Clay Shirky says “it’s tempting to regard the bloggers . . . as a new crop of journalists.” Really? It’s not the least bit tempting to me! In fact, I bristle every time the word “journalist” is used to describe a blogger and I nearly choked when he said, “anyone can be a journalist.”
Posted in Readings
Tagged bloggers, Clay Shirky, dictionary, Facebook, Here Comes Everybody, journalism, journalists, Oxford, publishing, reasonable person, shield law